Trial Advocacy
Trial Advocacy

Trial Advocacy Found in the Form of Legal Workshops Hosted by Jesse Wilson

Jesse Wilson Provides Attorneys with Trial Advocacy Skills in Various Legal Workshops and Retreats

Law students, attorneys, and other advocates must effectively handle themselves in trial proceedings. By embracing trial advocacy, those within the legal industry can learn more about the process. By using his extensive background of theater, TV, and film, Jesse Wilson has been able to provide skills to lawyers within legal workshops and law retreats.

Communication and presentation are a big part of trial advocacy. It involves learning about how to tell a story effectively to ensure that the audience (jury) understands what is going on. As attorneys have to face trials often throughout their job, trial advocacy becomes a critical skill.

Various principles are touched upon during trial advocacy, including the need to be brief and to be positive. Lawyers who are long-winded are identified as boring. The details of the case can be lost when a lawyer is too long-winded. As such, Wilson suggests taking the approach of being “more dramatic… which simply means trusting the truth of what you’re connecting to even more.” This approach can lead to better storytelling so that the jury is being told about the details without being bored to the point that they tune out entirely.

The trial advocacy offered by Jesse Wilson comes in a variety of formats. He has used his classical training as an actor to translate those into trial skills. As a consultant for many law firms, he has released a video series with Trial Guides to enhance communication. Further, he provides workshops that lawyers can attend to enhance their skills.

Just as actors often take a “method approach” to get into the role of the character they are playing, actors must think like a juror. They need details that are consistent. They need a motive. They need to hear an entire story told to them. Within legal workshops, lawyers are able to act out the various parts in order to get more comfortable commanding the attention of a courtroom. By participating in hands-on activities, it gives lawyers more experience with law advocacy than they may have been given throughout law school. Additionally, even the most seasoned lawyers can benefit from regular training about how they present inside of a courtroom.

Jesse Wilson has been a jury trial consultant for years. He is also the owner of “Tell The Winning Story” and how it was used to secure a $90 million verdict in the case of Blake vs. Werner Trucking.

Attorneys or law firms can benefit from trial advocacy workshops to learn more about how to command a presence in front of a jury. The training can help to redefine performance not only for lawyers but also for sales teams and other professionals.

Trial Advocacy

Telling the Winning Story: How Trial Advocacy Workshops Benefit Business-people and Lawyers Alike

At first glance trial advocacy appears to center around trial attorneys, but they’re not the only ones who benefit from these powerful communication skills.

Jesse Wilson, founder and CEO of Telling the Winning Story, holds trial advocacy workshops aimed at empowering individuals with compelling storytelling skills. Many who attend these workshops are attorneys who spend their careers in the courtroom convincing juries that their version of the story is the correct one. But not everyone who enters Wilson’s classroom stands in front of a jury. Wilson knows there’s plenty of crossover between trial advocacy and communication in other careers, and he knows how to provide value to anyone who comes through the door.

Trial Advocacy (10)Jesse Wilson’s career did not begin with trial advocacy. He started out as an actor and director before turning to a career as a communication specialist. He’s also worked with inmates teaching communication and conflict techniques to help them on a more successful path. His varied experience helps him work with people across many different industries and provide valuable, actionable lessons.

Wilson’s approach to trial advocacy centers around telling a simple, concise story that connects to the audience on an emotional level. Those techniques translate to many other careers. For those in business, presenting to a boardroom, direct reports, or other groups inside their company, these skills help create a sense of community within the company. Companies that share a common vision typically achieve better outcomes, and a key piece of creating a shared vision is being able to tell a compelling story.

For salespeople, client representatives, and others who communicate outside of the company, these trial advocacy skills are equally as important. Most good salespeople believe that their company has a product worth selling, but it takes skill to convince potential customers that’s the case. Companies with a good story to tell can often boast better customer retention and loyalty than companies who don’t connect with customers on an emotional level.

Telling a great story and connecting to an audience is an essential skill in most any business. But those skills don’t come naturally to everyone. Learning some techniques to keep the story simple, relevant, and emotionally compelling can make a big difference in the career of business people from all walks of life. Trial advocacy is just one way to frame these essential concepts.

Through his workshops Jesse Wilson proves that the fundamentals of breakthrough communication imbedded within the trial advocacy techniques apply not just to the courtroom. His sessions draw attendees from all walks of life who want to translate these fundamentals into their own career. These valuable sessions with a communications expert have proven valuable for both lawyers and business people alike.

Trial Advocacy

Tell The Winning Story’s Jesse Wilson Demonstrates The Fundamentals of Trial Advocacy

There are dozens of components that make a good case. However, many lawyers can drop the ball on their case and end up losing it. This can cost them more than just a hurt ego. They may end up losing clients, credibility, and more. There is so much on the line in the courtroom that losing is simply not an option. Then how can one individual become a better lawyer and not let the pressure get to them?Trial Advocacy (11)

Jesse Wilson is an experienced communications specialist and jury trial consultant who is a proponent of continuing education for trial advocacy. He is the creator of Tell The Winning Story, an organization that is dedicated to the idea of helping people achieve mastery at “breakthrough communication.” When it comes to his work with attorneys, here are some trial advocacy lessons from Wilson’s 8 Fundamentals of Breakthrough Communication video series that Jesse exemplifies in all of his work on cases.

The first thing that we should all consider is the importance of trial advocacy. It is the system that makes lawyers more competent through their work. Trial advocacy can turn a veteran of the legal industry into a master if used correctly.

One of the most important things that trial advocacy lessons teach is the power of “less is more.” Jesse Wilson knows better than anyone that long-winded speeches can end up losing your audience. You want to keep things simple, brief, and focused if you wish to achieve your objective. This is due to the fact that people’s attention spans (i.e the jury) are not very long. In fact, the average person’s attention span is eight seconds. Think about that for a moment. You want to capture their attention immediately and as quickly as possible.

Another trial advocacy lesson that can be learned is that you want to make a very strong impression. This means that your opening statement needs to be powerful and command attention. This will resonate with the individuals in the courtroom and be something that they remember. It will show them that you are someone who knows what they are talking about and they will respect you for it.

Finally, to keep things simple as we have explained before, trial advocacy lessons will teach you that confidence is key. Going into the courtroom and not having a strong “trust of the right story that needs to be told” can be legal suicide. Trial advocacy can teach you that trusting in the right story is essentially everything, and out of that trust, inner confidence is born. Jesse Wilson works with new lawyers to help them develop their confidence on a regular basis. It is the foundation of which all things are possible and should not be overlooked by any means.

Tell the Winning Story

Tell the Winning Story Presenting Two Workshops in Colorado

Jesse Wilson, founder, and CEO of Tell the Winning Story, is giving two workshops in Colorado. Tell the Winning Story empowers individuals and groups, from lawyers to businesspeople, to master the power of breakthrough communication with high-impact presentations and effective collaboration. Tell the Winning Story has contributed to several significant successes, including a recent $90 million verdict involving Werner Trucking.

Tell the Winning Story

The first Colorado workshop, sponsored by The Bussey Law Firm, is a two-day affair May 8-9 at the Cottonwood Center for the Arts in Colorado Springs. The second, sponsored by The Hyman Law Firm, P.A., is a one-day event on August 26 in the same location.

Jesse Wilson, communications specialist, jury trial consultant, and Juilliard trained actor and director, teaches workshop attendees to become master storytellers and “dig into” what he refers to as “the eight fundamentals of breakthrough communication.” Wilson explains that whatever your specialty, whether criminal defense, personal injury, or medical malpractice, powerful communication is paramount to success in the courtroom.

“Telling your client’s story involves digging deep into who they are at the core and discovering a rhythm and style that is all your own,” says Jesse Wilson. “If you’re in a street fight, you go back to the fundamentals to survive. Same holds true with effective communication. It’s easy to get ‘lost in your head,’ but when it comes to commanding the courtroom stage, the fundamentals of getting your audience to not just listen, but care, are timeless because they work.”

Jesse Wilson’s foray into trial advocacy began after attending the Juilliard School. He co-founded a unique “theater-behind-bars” program for prison inmates called Lessons From The Stage. Through this program, he and his partner Dave Fein empowered inmates to delve into their creativity and sensitivity to explore and express emotions in a healthy way while developing and improving communication, human connection, and leadership skills.

The transformational experience affected Jesse Wilson profoundly, and it was not long before he was providing more extensive trial skills training to trial lawyers, public defendants, and law schools.

Tell the Winning Story offers many workshops and speaking engagements around the country on topics from master storytelling and trial advocacy to recovering and transitioning from incarceration to the outside world. True to its roots, Tell the Winning Story continues to empower people from all walks of life in overcoming various challenges.

To learn more about Tell the Winning Story and the newly-released “The 8 Fundamentals of Breakthrough Communication,” available on Trial Guides, visit the website: https://www.tellthewinningstory.com/the-8-fundamentals-of-breakthrough-communication/

Tell the Winning Story CEO Jesse Wilson on Why Conflict Can Be Good

 If someone told you to run into the eye of a storm, you’d probably look at them bewildered, disbelieving. “Are you crazy?” you might ask. Humans’ primal instinct is to avoid threats. In many cases, that’s a good thing, sometimes even essential for survival. But at other times, giving in to the fight or flight instinct can be detrimental. Jesse Wilson, trial advocacy specialist and founder and CEO of Tell the Winning Story, lives and breathes conflict. He says, with the right perspective, it can be a good thing. 

“Without fear, there can be no courage,” he said, quoting Christopher Paolini. 

A graduate of the Juilliard School with a 20-year career in TV, film, and theater, Jesse Wilson, communications specialist, speaking coach, and trial skills consultant, founded Tell the Winning Story to help people from all walks of life, from prison inmates to high-profile lawyers, tap into their emotions, and connect with their authentic selves to uncover their true potential and achieve success, whether it’s overcoming fear of public speaking or winning over the judge and jury in the courtroom. 

Working with a diverse clientele, from defendants to lawyers and fellow entrepreneurs and CEOs, Jesse Wilson knows well how perspective is everything when it comes to handling conflict. Whether a person is battling inner demons, such as addiction or mental illness, or external factors, such as injustice or poverty, how they handle the conflict they are faced with is key. 

One of the great things about conflict, Jesse Wilson says, is that it provides an opportunity for collaboration and open-mindedness. For instance, when a lawyer works with their client, they must work closely together to determine what happened to result in the current conflict and what can be done to resolve it. Oftentimes, this requires the lawyer to put themself in the client’s shoes, which can be difficult but opens the door to broaden perspectives and grow personally and professionally. Similarly, the client must open themselves up to collaborating with their counsel and connecting with the judge and jury. 

The Tell the Winning Story CEO added that working-with conflict can result in better problem-solving skills and confidence. By seeing conflict as an opportunity for growth and learning, it flips the script in a positive way that can result in long-term benefits. 

Since founding Tell the Winning Story, Jesse Wilson has helped win several high-stakes cases, including $90, $45, and $12 million verdict wins in the last few years alone. This includes Blake Vs Werner Trucking, in which Penn Law Firm used Tell the Winning Story to persuade a jury to find Werner Enterprises negligent in a 2014 trucking collision, in the amount of $90 million awarded to a family who lost a son in the crash. 

“Jesse is an extremely talented and insightful teacher who helped me to break through some of my own internal barriers. He helped to inspire creativity and communication in my casework and personal life. I recommend him highly and believe Tell The Winning Story is a worthwhile and necessary addition into the skills trial attorneys need to better themselves and further their clients’ stories” said one reviewer, Grant L., on Facebook. 

To learn more about Tell the Winning Story and the newly-released “The 8 Fundamentals of Breakthrough Communication,” available on Trial Guides, visit the website: https://www.tellthewinningstory.com/the-8-fundamentals-of-breakthrough-communication/

Classically Trained Actor & Trial Skills Consultant Jesse Wilson Releases New Video Series on Breakthrough Communication

Tell The Winning Story Trial Skills

When you think of an actor, glamorous images of Hollywood celebrities and Broadway stars most likely come to mind. Likewise, most actors pursuing their craft endeavor to one day grace the silver screen in pursuit of fame and fortune. But there are some artists whose ambitions also involve using theatre as a tool for education and empowerment. Jesse Wilson is one such artist. In addition to a robust 20-year career on the stage, Wilson is also a highly sought-after communications coach and trial advocacy specialist. Founder and CEO of Tell the Winning Story, Wilson has trained numerous trial lawyers and businesspeople to communicate more powerfully in and outside the courtroom and boardroom. He’s now making his teachings more accessible through a new CLE video series released from Trial Guides: “The 8 Fundamentals of Breakthrough Communication.” In this video series, Jesse co-instructs with highly respected trial attorney Mel Orchard, managing partner of The Spence Law Firm and faculty lead at Gerry Spence’s Trial Lawyers College in Wyoming.

After graduating from Juilliard, while Wilson’s sights were set on a career in TV, film, and theater, he also knew he wanted to use his art to help others.

The opportunity came when Wilson co-founded a unique theater program for prison inmates called Lessons From The Stage. Through this program, he and his co-founder David Fein empowered inmates to delve into their creativity and vulnerability to explore and express emotion in a healthy way while developing and improving communication and teamwork skills. “These are vital skills needed to be re-introduced to living productive lives back in society,” Jesse says.

The experience profoundly affected Jesse and it was not long before he was providing more extensive communication skills training to trial lawyers.

“With the lessons from the stage, my mission is to empower people to discover that within each of all of us is the power to unmask our hidden, raw potential and transform that authentic power into the greatest realization of ourselves in virtually every area of our lives,” Jesse Wilson states.

Since founding Tell the Winning Story, the respected trial advocacy specialist has helped win several high-profile and high-stakes cases, including $90, $45, and $12 million verdict wins in the last few years alone. This includes Blake Vs Werner Trucking, in which Penn Law Firm used Tell the Winning Story to persuade a jury to find Werner Entreprises negligent in a 2014 trucking collision, in the amount of $90 million awarded to a family who lost a son in the crash. It was the largest verdict against Werner in the company’s history.

Through Tell the Winning Story’s proven-effective trial skills training programs like “The 8 Fundamentals of Breakthrough Communication,” Jesse Wilson and co-instructor and Mel Orchard helps lawyers and their clients achieve justice. The series covers every aspect of the story writing and telling process, from opening statements to closing arguments, in addition to keeping the audience (jury) engaged and invested throughout.

“They help prepare you and your team to win by teaching the most persuasive approach to your case and helping you craft the best strategies to connect and persuade your jurors,” the trial skills consultant said of the new video series.

The series kicks off with finding your passion and leveraging it to get to the heart of the case and convey this emotion and impactfulness to the audience. It continues with “flipping the script” and finding the value in conflict. The third video instructs on revealing the power of choice. “Identifying the point at which you, your client, and your jury must make a singular choice in the scene by scene narrative of your story is where the emotion connects, where the jury relates, and where you can lock up your case. You will learn how to develop the right language, themes, and ‘power anchors’ essential to any winning story,” the Tell the Winning Story CEO explained. Next is a fourth video that instructs on ensuring the story you tell is one of perseverance, not pity. Fifth, Jesse Wilson discusses how to dig deeper than the surface to connect with the client, judge, and jury on a deeper level. In the sixth video, the trial skills consultant discusses tapping into emotional states using theatrical tactics to make a more compelling story. Next, he discusses the “power of the pause” or non-verbal communication. Finally, the series wraps with a discussion of how these principles and tactics can benefit you, the lawyer, beyond the courtroom.

To learn more about Tell the Winning Story and “The 8 Fundamentals of Breakthrough Communication,” available on Trial Guides visit the website: https://www.tellthewinningstory.com/the-8-fundamentals-of-breakthrough-communication/

The Origins of Tell the Winning Story for Trial Attorneys: Breaking Down Walls Behind Bars

What drives people to crime? Depending on the case, the answer may seem simple on the surface: poverty, revenge, greed, etc. But the simple answer typically only scans the surface, beneath which there are complex and challenging truths. Jesse Wilson, a communications expert specializing in trial advocacy, has spent years working with inmates to help them uncover their truths and re-write their story, transitioning from victim to protagonist and imprisonment to empowerment. This was the foundational work “the pivot point” that allowed him to transition into the role of a nationally sought after jury trial consultant.

In April, the Justice Department’s Civil Rights Division released the findings of a long-awaited two-year federal investigation into the state of men’s prisons in Alabama. The state’s prisons are notorious for being overcrowded, understaffed hotbeds of abuse and violence. According to the Justice Department’s report, “severe, systematic, and exacerbated” violations of prisoners’ Eighth Amendment rights to be protected from cruel and unusual punishment are prevalent among the penitentiaries.

Although Alabama’s is perhaps the worst of the nation’s prison systems, many of the issues found there persist in facilities nationwide, including acts of violence among inmates and staff. And although the report is recent, the problem is nothing new.

Jesse Wilson was perceptive of the anger and pain prevalent in penitentiaries when he first graduated from The Juilliard School. Founder and CEO of Tell the Winning Story, the trial skills consultant made his first foray into the world of law and order by offering a theater program for prison inmates. The program was as educational as it was therapeutic, providing inmates with a safe outlet through which to explore and express their emotions, something some had not had much experience with previously. Through acting, inmates worked through challenges, including stress, pain, anger, and sadness. They learned teamwork, gained self-confidence, and realized the power they had to author the next chapter of their life story.

The experience affected the Jesse Wilson as much as his students and inspired the trial skills, consultant, to pursue a career in trial advocacy, coaching inmates and lawyers to communicate more effectively with one another and the judge and jury.

Jesse Wilson understands breaking down walls and exposing one’s truths is no easy task. He said he admires the work his students do and applauds their willingness to rise to the challenge and grow.

“Without fear, there can be no courage,” he said.

More on Jesse Wilson and Tell the Winning Story

A graduate of the Juilliard School with a 20-year career in TV, film, and theater, Jesse Wilson, communications specialist, speaking coach, trial skills consultant, and CEO is dedicated to empowering others to realize their authentic selves and maximize their potential. He works with people from all walks of life, from prison inmates to high-profile lawyers and businesspeople.

Since founding Tell the Winning Story, the respected trial advocacy specialist has helped win several high-profile and high-stakes cases, including $90, $45, and $12 million verdict wins in the last few years alone. This includes Blake Vs Werner Trucking, in which Penn Law Firm used Tell the Winning Story to persuade a jury to find Werner Entreprises negligent in a 2014 trucking collision, in the amount of $90 million awarded to a family who lost a son in the crash. It was the largest verdict against Werner in the company’s history.

“Jesse is an extremely talented and insightful teacher who helped me to break through some of my own internal barriers. He helped to inspire creativity and communication in my casework and personal life. I recommend him highly and believe Tell The Winning Story is a worthwhile and necessary addition into the skills trial attorneys need to better themselves and further their clients’ stories” said one reviewer, Grant L., on Facebook.

To learn more about Tell the Winning Story and the newly-released “The 8 Fundamentals of Breakthrough Communication,” available on Trial Guides visit the website: https://www.tellthewinningstory.com/the-8-fundamentals-of-breakthrough-communication/

Or https://www.trialguides.com/collections/on-demand-programs/products/tell-the-winning-story-complete-set-on-demand-cle

Top Legal Publisher Trial Guides Releases New Video Series “The 8 Fundamentals of Breakthrough Communication”

Have you ever watched the film version of a favorite book, only to feel dissatisfied at its retelling, or, conversely, felt a filmmaker breathed new life into a desiccated text? These experiences exemplify the importance of how well a story is told. Whether it’s a fable or historical account, a Shakespearean comedy or courtroom drama, effective and engaging storytelling is the key to capture and keep an audience’s attention. Few know this better than trial lawyers, who must present their case in a compelling manner to persuade the judge and jury. Jesse Wilson, a Colorado Springs, CO, trial skills consultant, specializes in helping lawyers improve their communication skills in and outside the courtroom. This Black Friday, he’s releasing a new video series, “The 8 Fundamentals of Breakthrough Communication” via Trial Guides.

Trial Skills (7)

Now a highly sought-after communication and trial advocacy specialist, Jesse Wilson’s background includes training at the Juilliard School and two decades in TV, film, and theater. Founder and CEO of Tell the Winning Story, the trial skills consultant made his first foray into law offering a theater program for prison inmates. The experience affected him as much as his students and inspired him to delve further into the legal world, extending his reach to defendants and plaintiffs as well as lawyers.

Since founding Tell the Winning Story, the respected trial advocacy specialist has helped win several high-profile and high-stakes cases, including $90, $45, and $12 million verdict wins in the last few years alone. This includes Blake Vs Werner Trucking, in which Penn Law Firm used Tell the Winning Story to persuade a jury to find Werner Entreprises negligent in a 2014 trucking collision, in the amount of $90 million awarded to a family who lost a son in the crash. It was the largest verdict against Werner in the company’s history.

Through Tell the Winning Story’s proven-effective trial skills training programs like “The 8 Fundamentals of Breakthrough Communication,” Jesse Wilson helps lawyers and their clients achieve justice. The series covers every aspect of the story writing and telling process, from opening statements to closing arguments, in addition to keeping the audience (jury) engaged and invested throughout.

“They help prepare you and your team to win by teaching the most persuasive approach to your case and helping you craft the best strategies to connect and persuade your jurors,” the trial skills consultant said of the new video series.

The series kicks off with finding your passion and leveraging it to get to the heart of the case and conveying this emotional congruency and impactfulness to the audience. It continues with “flipping the script” and finding the value in conflict. The third video instructs on revealing the power of choice. “Identifying the point at which you, your client, and your jury must make a singular choice in the scene by scene narrative of your story is where the emotion connects, where the jury relates, and where you can lock up your case. You will learn how to develop the right language, themes, and ‘power anchors’ essential to any winning story,” the Tell the Winning Story CEO explained. Next is a fourth video that instructs on ensuring the story you tell is one of perseverance, not pity (“The Winning Vs Whining Story”). Fifth, Jesse Wilson discusses how to dig deeper than the surface to connect with the client, judge, and jury on a deeper level. In the sixth video, the trial skills consultant discusses tapping into emotional states using theatrical tactics to make a more compelling story. Next, he discusses the “power of the pause” or non-verbal communication. Finally, the series wraps with a discussion of how these principles and tactics can benefit you, the lawyer, beyond the courtroom.

To learn more about Tell the Winning Story and “The 8 Fundamentals of Breakthrough Communication,” available on Trial Guides on Black Friday, 2019, visit the website: https://www.tellthewinningstory.com/the-8-fundamentals-of-breakthrough-communication/ or http://trialskills.co/

Tell The Winning Story, From Victim to Victor: Using Art to Unmask Power & Potential

As playwright Oscar Wilde famously said, “Life imitates art far more than art imitates life.” In essence, Wilde contended that people find beauty in life and the world based on what artists have taught them to seek out and find. Similarly, Wilde held that the “self-conscious aim of Life is to find expression and that Art offers it certain beautiful forms through which it may realize that energy.” Taking a page from Wilde’s playbook, Colorado Springs, CO, resident, trial skills specialist, and former actor Jesse Wilson helps others find beauty and bravery in themselves through creative expression and artistic principles.

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A graduate of the Juilliard School with a 20-year career in TV, film, and theater, Jesse Wilson could easily have used his trove of talent and expertise for his sole benefit. Instead, though, the communications specialist, speaking coach, trial skills consultant, and CEO is helming a movement to help others realize their authentic selves and maximize their potential. Founder of Tell The Winning Story, Jesse Wilson empowers people from all walks of life, from prison inmates to high-profile lawyers and businesspeople.

Tell The Winning Story doesn’t just help heal the ‘victims’ in plaintiffs’ or defendants’ criminal cases, but the lawyers as well, many who are battling addictions and mental illnesses themselves,” Jesse Wilson said.

Discussing what he refers to as the “hidden masks” of lawyers, Jesse Wilson explained one of the most powerful communication tools he works in trial advocacy and skills training helps attorneys “get out of their own way” to realize their true potential and power as great communicators. One of the ways in which he does this is through Character and Neutral masks, the origin of which goes back to ancient Greece, in a time when theater and law were closely linked.

“From my early training studying theatre at The Juilliard School in New York City, the use of masks has been shared with hundreds of people I’ve worked within the arena of effective presentation, breakthrough communication, and human connection,” he said. “I believe there is a greater role and a greater story hidden behind the masks we wear in life. With the lessons from the stage, my mission is to empower people to discover that within each of all of us is the power to unmask our hidden, raw potential and transform that authentic power into the greatest realization of ourselves in virtually every area of our lives.”

Jesse Wilson provides various communication and presentation training opportunities, including seminars, law firm retreats, intensives, and group workshops. To learn more about him and his company, visit the Tell The Winning Story website: https://www.tellthewinningstory.com/

Tell The Winning Story’s Jesse Wilson Uses Storytelling to Awaken People to Their True Voice

There is a reason political and courtroom dramas, from “West Wing” and “The Good Wife” to “Law and Order” and “The Wire” are some of the most-watched on television. And it isn’t their all-star cast or bigshot producers, the harrowing chase scenes or snappy dialogue. It’s the story. Few know this better than the actors themselves, who vie for roles based largely on the characters’ storyline. Whether villain or hero, playing a major part in the tale means more screen time and more opportunity. While the parallels between real-life courtrooms and Hollywood can vary vastly depending on the piece and creators’ commitment to realistic representation, one element never wavers: the importance of a good storyJesse Wilson, communications specialist, speaking coachtrial consultant, and CEO of Tell The Winning Story helping people from all walks of life rewrite their story. In doing so, his clients write themselves as the protagonist, embracing challenges, overcoming conflict, and emerging stronger, wiser, and braver than before.

With a degree from The Juilliard School and a background in TV, film, and theater spanning over 20 years, Jesse Wilson is a trove of talent, creativity, and technical skill. But rather than using these assets to pursue fame and fortune solely for his own benefit, the CEO of Tell The Winning Story has instead focused his passion and artistic acumen toward empowering others.

In 2011, he co-developed a program to share theater with inmates in local prisons. The Theater-Behind-Bars program (called Lessons From The Stage) provided individuals with an incredible toolbox with which to grapple with some of life’s most striking adversity. Not only did his students get the opportunity to explore and express their emotions in a healthy and productive manner, but they also learned to communicate more effectively. Through their self-reflection, effort, and teamwork, students were equipped with the confidence and capability to embrace and tackle challenges on and off the stage.

The inmates were not the only ones impacted by the Theater-Behind-Bars experience. Jesse Wilson was similarly inspired, prompting the creation of Tell The Winning Story. The leading communications company “empowers individuals and organizations to connect, lead, and inspire audiences, (whomever their audience happens to be) anytime, anywhere, no matter the message,” Jesse Wilson explained.

“I really feel one of the greatest trial skills an attorney can master is to fall in love with story,” he said. “Just fall in love with the craft, the art, love of discovering it. The love of giving it away.”

In addition to helping inmates and attorneys (and their clients) delve into their stories as a means of understanding and conquering adversity, Jesse Wilson also works with various other demographics, including teachers, veterans, athletes, therapists, entrepreneurs, and people struggling with addiction or mental illness. Behind each of these titles is a story waiting to be told, and Jesse Wilson is dedicated to bringing those stories to light.

Jesse Wilson and Tell The Winning Story provides various communication and presentation training opportunities, including seminars, law firm retreats, intensives, and group workshops. To learn more about him, his company, and mission, visit his website: https://www.tellthewinningstory.com/